The Automotive Industries Association of Canada is presenting a webinar digging into the impacts that the pandemic has had on Canadian car owners online purchase of aftermarket auto parts and fluids.

This webinar will explore:

• Which consumer segments were buying vehicle parts online and what they were buying
• Which websites were most popular
• Did online shoppers install the parts themselves or did they bring them into a service centre
• What are future online shopping intentions
• What website features are most valued by those who buy parts and fluids online

Join Rick Nadeau, the lead researcher of AIA Canada’s upcoming report, and James Channer, an industry expert, to learn how your business can navigate a post-pandemic new normal.

This is an interactive webinar and audience participation is highly encouraged through questions before and during the webinar.

This webinar is free of cost to AIA Members and Non-Members.

WHEN:
Thursday, January 27, 2021, 1:00 PM ET

REGISTER HERE

The webinar is presented as part of the Consumer Behaviour Series commissioned by the Automotive Industries Association of Canada.