WAI Global, a premier global parts manufacturer for the automotive, heavy-duty, agricultural, industrial, and power sports aftermarket, has announced key leadership changes.

Ron Bernstein has been named President, North America. Ron has worked in the automotive industry for 29 years with Executive roles in Merchandising, Sales, Marketing, Strategy, Product Management, and Supply Chain. Over the last two years at WAI,

Ron has played a pivotal role in restructuring and enhancing WAI’s North American operations, proving his leadership capabilities. In his new position, Ron will oversee the direction and execution of WAI’s North American Business Unit.

David Boer joins WAI as SVP, Global Marketing and Product Strategy. With over 25 years of expertise in product development, market penetration, and driving revenue growth, he brings a wealth of experience to the WAI team.

He will centralize WAI’s Marketing and Product functions to support global Business Units. David will spearhead many vital global marketing and product initiatives, including continuing to build the WAI brand, creating synergies around product efforts, and developing growth strategies in new and existing markets, including acquisition integration support.

Steve Garland joins WAI as Director of Retail Sales for North America. With over three decades of experience in the automotive aftermarket industry, Steve brings a wealth of expertise in strategic sales leadership, B2B sales, and driving revenue growth.

Steve has demonstrated exceptional skills in sales management, business development, strategic partnerships, customer acquisition, and sales enablement throughout his career. His ability to identify and capitalize on new business opportunities has consistently led to increased profitability and market share for his companies. Steve’s dedication to building solid relationships with clients and partners and his energy and passion for sales make him an invaluable addition to the WAI team.

“Today, we’re excited to announce significant leadership changes within WAI Global. These changes continue to strengthen our market position and pave the way for future success,” said Ryan Moul, CEO of WAI Global.

“By welcoming new talent and recognizing the dedication of our existing team members through promotions, we’re demonstrating our commitment to growth and development. These moves align with our vision for innovation and excellence, ensuring we continue to meet the evolving needs of our customers and lead the industry forward. We’re excited about the journey ahead and confident in our ability to drive positive change.”

About WAI
WAI is a premier global parts manufacturer for the automotive, heavy-duty, agricultural, industrial, and power sports aftermarket. With world-class parts manufacturing facilities, WAI consistently meets the parts needs of its global customers, under one united goal – to provide customers with the products they need, when they need them. As a leading innovator and premier parts manufacturer, WAI has demonstrated an unwavering commitment to a “first-to-market” strategy and continues to work relentlessly to meet the ever-changing needs of its customers.

For more information visit www.waiglobal.com