WAI appoints VP Sales for Canada/U.S. traditional aftermarket

by | Jul 1, 2024 | 0 comments

WAI has announced the appointment of Sam Rusenovich as our new Vice President of Sales for the US Traditional and Canadian aftermarket.

Rusenovich has more than 20 years of diverse sales leadership and management experience in the traditional automotive
and commercial vehicle aftermarket industry.

WAI has announced the appointment of Sam Rusenovich as our new Vice President of Sales for the US Traditional and Canadian markets. aftermarket
Sam Rusenovich

Rusenovich’s career began at NAPA Auto Parts, where he excelled in various multi-unit management and sales/operations leadership roles, ultimately serving as Group Vice President overseeing a significant region in the Mid-Western USA.

His journey continued as Director of Sales, Traditional and Commercial Vehicle Aftermarket at BPI/Raybestos Brakes, where he successfully led the USA field sales team with a focus on new distribution, organizational restructuring, and enhancing customer engagement.

Most recently, he was Vice President of Sales at IAP/DuraGo Parts, responsible for North American sales, managing buying group relationships, and driving business development initiatives.

“We are very excited to welcome Sam Rusenovich as our new Vice President of Sales for WAI. His extensive experience and proven track record in the industry make him an invaluable addition to our team. We are confident that his strategic vision and leadership will drive our sales efforts to new heights, advancing our growth in this market,” said Ron Bernstein, President, North America at WAI.

In addition to his professional achievements, Sam enjoys spending time with his family and staying active outdoors. WAI is confident that Sam’s wealth of expertise and leadership will significantly contribute to our ongoing success.


About WAI

WAI is a premier global parts manufacturer for the automotive, heavy-duty, agricultural, industrial, and power sports aftermarket. With world-class parts manufacturing facilities, WAI consistently meets the parts needs of its global customers, under one united goal – to provide customers with the products they need, when they need them. As a leading innovator and premier parts manufacturer, WAI has demonstrated an unwavering commitment to a “first-to-market” strategy and continues to work relentlessly to meet the ever-changing needs of its customers.

For more information visit www.waiglobal.com

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