Uni-Select Inc. has announced that its business unit in the U.K. and Ireland, The Parts Alliance, has rebranded as GSF Car Parts, introducing one trading name across its 170 sites for the first time.

The business, which traded locally under historic brands acquired through The Parts Alliance, officially rebranded in November.

“This is a milestone moment for our business that marks the beginning of an exciting journey,” said GSF Car Parts President and COO Mark Eburne.

“Operating nationally as one brand for the first time enables us to streamline more of our processes and to implement improvements across the business more quickly and efficiently. This rebrand precedes an exciting period of investment in stock, staff, innovative technology and a larger U.K. footprint.”

“What our customers can be sure of is that our network of passionate, knowledgeable and experienced staff will continue to provide the market-leading service they’re renowned for both today, tomorrow and when we become the UK’s strongest all-makes motor factor,” added Eburne.

Following the rebrand, The Parts Alliance will revert back to its role as a trading group that continues to allow GSF Car Parts, Dingbro and Qualvecomm to service customers and utilize the strength of its three members.

“The Parts Alliance was built on the strength, experience and success of every member brand it had acquired over the years. It was formed to bring together the best and brightest of the UK’s motor factors, and it’s this fantastic heritage that has enabled us to reach this point,” Eburne continued.

“GSF Car Parts already has an established national presence with both the independent motor trade and the general public, so we have an excellent springboard on which to launch this unified brand.”

“We see a huge period of growth ahead for the automotive aftermarket. The ageing UK car park and its long-term shift towards electric vehicles both provide exciting opportunities for the industry to expand, diversify and upskill. GSF Car Parts will be there to support customers across the UK, online and in person, to help them share in this success.”

About Uni-Select

With over 4,800 employees in Canada, the U.S. and the U.K., Uni-Select is a leader in the distribution of automotive refinish and industrial coatings and related products in North America, as well as a leader in the automotive aftermarket parts business in Canada and in the U.K. Uni-Select is headquartered in Boucherville, Québec, Canada, and its shares are traded on the Toronto Stock Exchange under the symbol UNS.

Visit www.uniselect.com