Uni-Select Inc., and its flagship brand Bumper to Bumper, have formed a major partnership with the Saskatchewan Roughriders of the Canadian Football League.

This partnership will see the Bumper to Bumper logo prominently featured on the right-chest jersey patch of all four of the team’s jerseys, solidifying Bumper to Bumper as a significant partner of this storied franchise.

“We are extremely excited to partner with the Roughriders and have our brand woven into the fabric of Saskatchewan’s team,” said Émilie Gaudet, President and Chief Operating Officer, Uni-Select Inc.

“We know how well-respected the team is across the Canadian Football League. And we are thrilled to become a part of Rider Nation!”

Craig Reynolds, President and CEO of the Saskatchewan Roughriders, shared his enthusiasm.

“We are thrilled to welcome Bumper to Bumper into the Saskatchewan Roughrider family and to partner with a long-standing brand with strong ties to so many Saskatchewan communities,” said Reynolds.

“We look forward to wearing their logo with pride on our jerseys this season and for many seasons to come.”

This partnership resonates far beyond the patch on the jersey. It signifies a deep-rooted commitment to the community, showcasing Bumper to Bumper’s dedication to supporting local culture and sports. The collaboration will involve exclusive contesting rights, tickets for customers to games at Mosaic Stadium, co-branding and numerous activities that will engage fans and strengthen community ties.

About Uni-Select

With over 2,000 employees across Canada, Uni-Select delivers automotive excellence and unparalleled customer service. At the core of its Canadian operations, Bumper to Bumper is Uni-Select’s flagship brand with a coast-to-coast network of over 1,000 independent automotive parts stores, more than 120 company-owned stores, 100 automotive service providers and 9 strategic distribution centers, serving more than 20,000 clients, including nearly 4,000 under its automotive repair banners, as well as national accounts, independent automotive service suppliers, car dealerships, body shops, and industrial customers.

Uni-Select Inc. proudly stands as a key member within the LKQ Group, a global leader in alternative and specialized automotive parts with its impressive team of 49,000 dedicated employees across 1,600 locations in 25 countries. As part of LKQ Corporation, Uni-Select leverages its extensive global footprint and its heritage of international excellence and local expertise to drive innovation and growth within the aftermarket sector.

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