UAP reports a successful NAPA XPO Sale which combined virtual events, a robust awards program, and an activated field sales team across Canada to bring in some 5,000 attendees.
The second nationwide edition of the NAPA XPO Sale took place fully online from August 29 to October 7, 2022.
“We are extremely proud of the success of the 2022 NAPA XPO Sale,” says John O’Dowd, Vice President of Marketing, NAPA Canada.
“Like last year, many installers turned out for the event, and they really appreciated this format. We were also fortunate to have the support of a dedicated, customer-focused team, which guaranteed the success of the event. We would also like to highlight the remarkable involvement of our stores as well as our suppliers, without whom this event would simply not be possible.”
The 5,000 attendees of the automotive aftermarket event in Canada were able to take advantage of discounts and promotions on many products by visiting the online booths of 100 exhibitors.
Installers from across the country had the opportunity to stock up on products, equipment, and tools in preparation for the fall and the year to come.
They were also able to choose from a selection of more than 160 rewards by redeeming XPO points earned through their purchases.
This year, attendees ordered 3,000 rewards from a wide selection offered by four generous partners: Malga, Centre Hi Fi, Global Tourisme, and Briggs & Riley.
Developed specifically for NAPA by Victoire Events & Web, the XPO Sale platform offers a secure, user-friendly environment where suppliers can showcase their products and installers can shop and make purchases with confidence.
In addition, the NAPA XPO Sale provides installers with value-added content through podcasts, articles, and videos.
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