The Keys to Ride vehicle sweepstakes is back for 2025, and this year The AAM Group is partnering with RealTruck to bring its resellers a chance to win 2024 Toyota Tacoma decked out with a custom wrap and products from the RealTruck family of brands. 

The truck will be awarded to one of six lucky finalists at the 2025 SEMA Show in Las Vegas.

Resellers earn entries by purchasing the following brands from their Total Truck Centers or Performance Corner warehouse distributor from January 1 to August 31, 2025.  Each month, certain featured brands will earn double entries.

Customers of AAM Group warehouses are automatically registered for the sweepstakes. 

In September, six finalists will be randomly drawn from among all qualified entrants, and on November 4 they will gather at the SEMA Show to find out who will win the truck! The six finalists will each receive a $1,500 gift card from The AAM Group to offset their expenses to the SEMA Show in Las Vegas.

The AAM Group will also book each finalist with hotel accommodations for two (2) nights.  For complete sweepstakes rules and the bonus brands schedule, please visit KeysToRide.com.

About The AAM Group

Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 36th year, the corporation was founded by eight high-performance warehouse distributors that sought to achieve cooperative-scaled purchasing and marketing advantages. The AAM Group now counts 27 member companies operating 76 distribution centers throughout North America. 

Headquartered in Piney Flats, Tenn., The AAM Group manages product purchasing and marketing for distributors, jobbers, and suppliers affiliated with four flagship retail marketing programs: Engine Pro, Parts Pro, Performance Corner, and Total Truck Centers. Leveraging a strategic blend of marketing tactics, including turnkey social media, local-optimized website design, physical store flyers, videography, and multi-channel news distribution, The AAM Group equips and influences local jobbers on behalf of its members and supplier partners.

About RealTruck

RealTruck is the premier manufacturer of functional aftermarket accessories and digital destination for truck, Jeep and off-road enthusiasts.  Headquartered in Ann Arbor, Mich., with over 5,000 associates across 47 locations throughout North America, RealTruck continuously designs, develops, manufactures and sells industry-defining products with more than 630 patents and growing.  

For more information, visit RealTruck.com.