The AAM Group and Engine Pro have announced the hire of Paul Spornitz as a Product Data Specialist.

In his new role, Spornitz will build out much-needed product data and attributes for engine parts, from stock rebuilds to high performance applications.

Spornitz previously served with SEMA Data since 2015, first as a Data Analyst and Senior Data Analyst before being promoted to Project Manager overseeing the organization’s Standardization Team.

In his various roles, he helped SEMA members transition their “data” from paper catalogs to digital files, led the onboarding and ACES/PIES optimization of hundreds of brands and facilitated processes and tools to help end users better export and use that data.  

He was also charged with managing other data specialists, allocating resources, program promotion, ensuring the program was a valuable member resource and improving the industry overall.

“I’m excited to bring my extensive background in aftermarket parts to Engine Pro,” Spornitz said.

“There’s a lot of room to improve data on the engine side of things, which will not only enhance Engine Pro’s presence but also create value for our members and anyone else with a vested interest in seeing our industry thrive.”

About The AAM Group

Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 35th year, the corporation was founded by eight high performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages. The AAM Group now counts 27 member-companies operating 76 distribution centers throughout North America.