Automotive Parts Distributors (APD) president and CEO Zara Wishloff has announced that Rob Keam has assumed the role of sales manager.

APD (Automotive Parts Distributors) is an aftermarket auto parts wholesaler based in Red Deer, Alta., with additional locations in Calgary, Edmonton, Fort McMurray, Leduc, Lloydminster and Saskatoon, Sask.

Rob Keam brings to the position over 25 years of automotive sales expertise, showcasing a distinguished career marked by key roles in territory, strategic, and regional sales management within the automotive and commercial vehicles sector.

His most recent position as senior sales manager, Western Canada, for Tenneco attests to his exceptional leadership skills, consistently driving year-over-year growth and unwavering commitment to excellence.

In his new capacity, Rob will take charge of overseeing APD’s territory managers, placing a strong emphasis on fostering relationships, enhancing efficiencies, and propelling overall business growth.

His approach and style align seamlessly with APD’s culture. Reporting directly to Wishloff, Rob will collaborate with the entire executive team to help align actions with the company’s corporate strategies. 

Leveraging his track record of talent development, Rob will be a valuable asset in the rollout of the firm’s new analytical tools within the sales force.

“We are mutually confident and enthusiastic about the prospect of Rob making a significant impact, further elevating APD’s standing in the competitive marketplace as we continue our growth trajectory,” says Wishloff. “We welcome Rob to the APD family and look forward to achieving new heights together.”