PhaseZero Ventures, a digital transformation and enterprise Software-as-a-Service firm, announced it is sponsoring the Marketing Technology Track at the Automotive Aftermarket Suppliers Association (AASA) Technology Conference, which will be held September 30, 2018 – October 2, 2018 in Clearwater Beach, Florida.

PhaseZero will facilitate and lead interactive sessions that will provide automotive aftermarket leaders with insights into becoming digital businesses that engage in digital commerce.

The Marketing Technology Track will include four distinct sessions, each of which will focus on key dimensions of emerging digital technologies to empower aftermarket suppliers and resellers to remain competitive in a continuously evolving digital supply chain and go-to-market channels. Topics include:

• Exploring and Leveraging Silicon Valley Approach to Digitally Transform Aftermarket Businesses
• Optimizing B2B Websites in Today’s Online-first Environment
• Accurate Real-time Customer Data Acquisition through Technology
• Digitization of the Aftermarket Customer Experience

“Demographic changes across our industry offer unprecedented challenges and opportunities,” said Ram ChandraSekar, Founder & CEO, PhaseZero Ventures. “Digital platforms will attract and retain the new workforce to prepare and serve fast-evolving customer needs.

“We are sponsoring the AASA Technology Conference Marketing Technology Track because the objectives of the event align with PhaseZero’s commitment to enabling digital commerce and transforming sensors, IoT and Big Data into successful digital and software businesses for automotive, heavy-duty and industrial manufacturing companies.”

Marketing Technology Track participants will include executives who manage marketing, sales, products, pricing, websites and e-commerce from automotive aftermarket suppliers, WDs, retailers and e-tailers.

“During the Marketing Track, we will discuss how companies must utilize real-time data and a Silicon Valley approach to move from e-commerce to real-time digital commerce,” said ChandraSekar. “This will be required to serve the parts and service needs of the connected vehicles ecosystem.”

For more information, visit www.phasezeroventures.com.