Wakefield Canada, Canadian manufacturer and distributor of Castrol lubricants and SuperClean degreasers, recently announced the creation of separate sales channels for consumer and commercial/industrial customers. 

Jobber Nation reached out to Shannon Spano, Vice President, Consumer Sales, to see what is behind the recent moves at Wakefield and what it means for the aftermarket.

Spano joined the Wakefield sales team in 2006 with her most recent role being Retail Sales Manager, before the move to VP, Consumer Sales.
Spano was also named as Automotive Industries Association (AIA) of Canada Young Executive Society 2018 Young Leader of the Year Award recipient.

“The creation of our Consumer and Commercial & Industrial sales channels follows Wakefield’s first full year of operating the Castrol industrial business and is part of our strategy in continuing to grow our business in the industrial and commercial sector while reinforcing our leadership in the consumer sector, which includes our Automotive Aftermarket, Retail and OEM/New Car Dealer customers.”

Spano observes that each customer requires specialized focus and products to meet their specific needs.  “This move empowers our Wakefield’s sales team to continue to deliver unique value through market-leading products, insights, training and service to our diverse customer base across Canada.  Wakefield offers an extensive portfolio of Castrol automotive, commercial and industrial lubricants and SuperClean cleaner degreasers and we partner with our customers to understand their business needs to provide innovative solutions.”

“For the automotive aftermarket, we continue to be deeply focused on delivering differentiated value through the power of the Castrol brand and Wakefield Canada’s one stop shop, customer-first philosophy.  We help manage a complex and changing category for our customers by educating them on the value of premium and synthetic motor oils, we show our customers how to leverage the Castrol brand to attract and retain their own customers and we deliver innovative and exclusive business solutions to manage and simplify their shop needs.”

“There’s a lot of conversation today around disruptive change in the aftermarket and the complexity that brings our customers. Wakefield understands the importance of responding to our unique customer’s needs and the evolving market demands with focus and agility. Creating two divisions allows Wakefield to continue to serve the Canadian marketplace with market-leading products and provide innovative lubricant solutions with a high degree of specialized focus and responsiveness for our customers.”

Visit www.wakefieldcanada.ca