Niterra North America Inc. (formerly NGK Spark Plugs (U.S.A.) Inc. announced that Michael Burchi has been appointed General Manager of Aftermarket and OE Product with responsibilities over U.S. and Canada.

Burchi will assume the role previously vacated by Mark Boyle, who was recently promoted to PAMA Regional General Manager of Product. 

Kirt Denman, Director of Aftermarket, announced the appointment, stating, “Mike has been a Niterra associate for over five years and has made significant contributions to the product team during his time with the company, managing product lifecycles, reducing global costs, and analyzing key customer KPIs.

“In his new role, Burchi will oversee the Aftermarket and OE Product, Business Intelligence, Content, Customer Support, and Training/Technical Services for the US and Canada.”

Burchi graduated from Michigan State University in East Lansing, Michigan, with a BA in International Relations Economics. He has spent his career in automotive product management, specializing in situation analysis, product strategy, and executive summaries to streamline decision-making. Burchi also has expertise in Data Analytics. 

“I am excited to step into this new role,” said Burchi. “I know my background and expertise will allow me to lead these teams into a sustainable future of innovation and growth.”

About Niterra North America, Inc.

Founded in 1936, Niterra North America, Inc., formerly NGK Spark Plugs (U.S.A.), Inc., has been the world leader in technology, innovation, and world-class quality in designing spark plugs and oxygen sensors. Today, that tradition continues as they transform their organization’s business portfolio, expanding their core ceramic technologies, exploring capabilities beyond their traditional areas, and challenging themselves to develop solutions and services that use technologies to resolve social issues while contributing to a sustainable society.

NGK Spark Plugs has built a reputation for quality and reliability. As a result, the company will continue manufacturing spark plugs under the trusted brand and ceramic-related products under the NTK Technical Ceramics brand.

In North America, Niterra North America, Inc., is headquartered in Wixom, MI, and maintains manufacturing, inventory, and distribution facilities in Irvine, CA, Sissonville, WV, and Chicago, IL.