Tracy Neil has been appointed as the General Manager of Niterra North America and PAMA Region Communications.

A Niterra associate for over three years, Neil will oversee the company’s communications efforts in the PAMA region, which includes corporate media strategy and public relations initiatives.

Her role aims to further enhance Niterra’s corporate branding across the United States, Canada, Mexico, and Australia.

“During her time at Niterra, Tracy has demonstrated exceptional leadership and strategic vision, streamlining our communication efforts to reach internal and external stakeholders effectively,” stated Michael Schwab, President and CEO of Niterra North America.

“She has a proven commitment to finding more efficient ways to connect with our associates and has developed several employee apps to support this mission, playing a pivotal role in Niterra winning the 2024 Best Culture Awards presented by Kudos®.”

Neil has over 25 years of experience in communications and marketing. She skillfully utilizes her writing and creative talents to develop strategic communication plans that improve engagement and outreach.

Before joining Niterra, Tracy held various senior roles in communications and marketing, where she led numerous successful campaigns and initiatives. Her extensive background includes working with top-tier companies to enhance their corporate communications and public relations efforts.

About Niterra North America, Inc.

Founded in 1936, Niterra North America, Inc., formerly NGK Spark Plugs (U.S.A.), Inc., has been the world leader in technology, innovation, and world-class quality in designing spark plugs and oxygen sensors. Today, that tradition continues as they transform their organization’s business portfolio, expanding their core ceramic technologies, exploring capabilities beyond their traditional areas, and challenging themselves to develop solutions and services that use technologies to resolve social issues while contributing to a sustainable society.

NGK Spark Plugs has built a reputation for quality and reliability. As a result, the company will continue manufacturing spark plugs under the trusted brand and ceramic-related products under the NTK Technical Ceramics brand.

In North America, Niterra North America, Inc., is headquartered in Wixom, MI, and maintains manufacturing, inventory, and distribution facilities in Irvine, CA, Sissonville, WV, and Chicago, IL.