Luciano Cifelli has joined First Brands Group, LLC  (FBG) as Country Manager for Canada.

First Brands Group provides the automotive aftermarket with a portfolio of brands including FRAM, Raybestos, TRICO, Centric, StrongArm, Anco, Carter, Autolite, and Cardone.

In an announcement posted to social media, Cifelli said “I look forward to working with FBG leadership on executing our goals within Canada.”

He comes to FBG from PIrelli Canada. He had joined the tire maker from Vast-Auto Distribution in 2020 and most recently served as Key Account Director, Pirelli Canada. He received the Employee of the Year 2022 award at the Pirelli North America convention.

“As I begin the next chapter of my career, I’m grateful for the invaluable experiences, learning, and relationships I’ve developed during my time at Pirelli. It’s been an amazing journey, and I’d like to extend my heartfelt thanks to my colleagues, mentors, and the entire Pirelli team for their unwavering support and guidance.”

His experience also includes five years with Canadian Tire Corporation.

About First Brands Group
First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of market-leading brands including: Raybestos® complete brake solutions, Centric Parts® replacement brake components, StopTech® performance brakes, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, StrongArm® lift supports, Carlson® brake hardware, CARDONE® new and remanufactured replacement parts, and our towing & trailering portfolio composed of REESE®, DRAWTITE®, BULLDOG®, TEKONSHA®, and FULTON®. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.

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