Aftermarket veteran Craig Read has joined Grant Brothers Sales as Technical Training Specialist.

Read has 45 years of aftermarket experience, with a continuous focus on sales and product training. Much of his aftermarket career has been focused on brands within the FRAM brand family, starting with his role in 1976 as Eastern Regional Sales Manager for FRAM, Autolite and Prestone, a position he held for some 30 years.

He was most recently Regional Sales Training Manager for First Brands Group.

As Technical Training Specialist, Read will be working with Grant Brothers Sales handling some sales responsibilities in Southwestern Ontario plus product training for Grant Brothers Sales team members and customers.

“His industry knowledge combined with his exceptional sales and customer service skills will be an invaluable support to our sales team, customers, and manufacturers,” said Grant Brothers Sales in a statement.

About Grant Brothers Sales

Since 1945, Grant Brothers Sales has been one of Canada’s leading manufacturers’ sales agency, experts in traditional retail and the automotive aftermarket. 

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