Featured Articles

CRM Metrics It Would Be Great To See

CRM Metrics It Would Be Great To See

A wish list of unlikely sales measurements. We're all struggling to measure the effectiveness of our sales efforts. This is nothing new. It used to be handled through account books, call reviews, lots of paper shuffling back and forth – and much of it, frankly, was...

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Earn Customer Trust with Ideal Spark Plugs for GDI Engines

Earn Customer Trust with Ideal Spark Plugs for GDI Engines

(SPONSORED CONTENT) By Autolite One of the key factors for a shop’s success is its reputation for customer service. While you cannot change the way vehicles and parts are manufactured, you can offer confident recommendations to customers on which parts will work best...

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Regenerative Braking Systems: A Whole New Ball Game

Regenerative Braking Systems: A Whole New Ball Game

While the proportion of vehicles on the road made up of EVs (BEVs and hybrids) is still relatively small, the use of regenerative braking systems places particular challenges on suppliers and service professionals, due to the longevity of the brake friction on...

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Graham Jeffrey named Young Leader of the Year

Graham Jeffrey named Young Leader of the Year

Graham Jeffrey, Vice President - Automotive Merchandising at Canadian Tire Corporation, was presented with of the Young Leader of the Year Award by AIA Canada president JF Champagne. The Automotive Industries Association of Canada kicked off it’s Annual Conference and...

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ATE SL.6 best for electronic systems

ATE SL.6 best for electronic systems

(SPONSORED CONTENT) Continental’s Original ATE SL.6 Brake Fluid is the optimum replacement for DOT 4 fluid in ESP, ABS, and ASR brake systems. It features a low-viscosity texture that allows electronic brake systems to react more quickly for improved safety and...

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