Multiparts Direct, which employs a new approach to auto parts warehouse distribution, is the newest member of The Pronto Network.

The announcement was made by Mike Peace, vice president of sales and business development for The Pronto Network.

“The growing ecommerce market channel continues to strengthen within the business-to-business and business-to-consumer aftermarket and Multiparts Direct is a leader in this area,” said Peace.

“We welcome Jon Sinclair and the Multiparts Direct team to The Pronto Network family and look forward to supporting their growth strategies with our valued supplier partners.”

Multiparts Direct is a new approach to auto parts warehouse distribution, leveraging ecommerce fulfillment sales volume to support both a larger and wider offering of SKUs used to build a commercial and national accounts program.

Its Omni channel sales and custom machine learning algorithm allows the company to use hundreds of millions of search records and more than 280 data points to forecast SKU demand.

“Multiparts Direct is excited to join the Pronto Network,” said Sinclair, president of Multiparts Direct. “This is a great opportunity to continue our growth with existing members, create new buying relationships and enhance our supply chain.”

About The Pronto Network

Formed by the merger of The National Pronto Association and The Automotive Distribution Network, The Pronto Network Cooperative, Inc. known as The Pronto Network is a member owned organization serving 235 wholesale distributors with over 600 distribution center locations, and over 1,500 auto stores. Members market under the brands; Pronto, Parts Plus, and Auto Pride.The Pronto Network is a proud member of the Automotive Parts Services Group, “The Group” along with Federated Auto Parts, and Nexus Automotive International.

For more information, visit www.theprontonetwork.com