This year the Alliance honoured BBB Industries as the 2021 Channel Partner of the Year.
Pictured here is the BBB team, along with JC Washbish of Alliance Headquarters, Larry Pacey of NPW and Corey Bartlett of APH.

The Aftermarket Auto Parts Alliance, Inc. has recognized its top performing suppliers with channel partner awards across 11 categories, including Channel Partner of the Year.

This year the Alliance honoured BBB Industries as the 2021 Channel Partner of the Year.

The announcement was made during the Alliance’s channel partner awards banquet at the JW Marriott Turnberry in Aventura, Fla during the Alliance Winter Shareholder Meeting.

“The BBB team is honoured to receive this award from the Alliance group,” said Kim Nolan, Senior Vice President of Sales at BBB Industries. “Our partnership with the Alliance members is stronger than ever and we look forward to continued excellence as we work together in the future.”

The recognition is the most prominent of the Alliance’s 11 channel partner awards.

It is annually presented to a supplier who consistently performs with a high level of distinction, maintains exceptional support of the Alliance’s brand strategy, and repeatedly scores high in all award categories.

“Once again, BBB is a great choice to receive this prestigious award,” said Dan Rader, vice president of category management for the Alliance.

“They consistently support our members throughout the year and they help propel our exclusive national brand, Perfect Stop, with a caliper program that is essential to our service dealer network and technician customers. From their marketing and sales support to their participation in the Alliance Technology Suite, they simply get the job done. Congratulations to the team at BBB Industries.”

The Channel Partner of the Year announcement is the pinnacle of the Alliance’s Winter Shareholder Meeting, a four-day event in which shareholders and channel partners collaborate, network, and plan for the future. More than 400 attendees traveled to Aventura for this year’s banquet.

The Alliance also honoured 10 other channel partners with a variety of awards to recognize training support, marketing efforts, category expertise, effective use of personnel, top-notch logistics, customer service, true Texas grit, making a difference and support of the Alliance’s exclusive national brands.

“We truly work with some amazing industry channel partners,” said John R. Washbish, president and CEO of the Alliance. “Congratulations to all of the winners, and a sincere thank you from the Alliance, its shareholder members, and our customers on all of your support.”
 

Award	2021 Winner
Training	Standard Motor Products
Marketing	DRiV
Diamond	Century Drill
Technology Support	Dorman
Manpower	Gates
Logistics	DuraGo
Customer Service	Mevotech
Lone Star	Valvoline
Exclusive National Brand	Perfect Stop by BOSCH
Difference Maker	GCommerce

The Alliance meeting formally closed with a business strategy meeting for shareholder members, and was followed by workshops focused on information technology, product, and the Alliance’s Heavy-Duty program which will be a prime focus in 2022.

The Channel Partner Advisory Council, a collection of product partners in attendance, will stay an extra day to recap the meeting, provide insights from a channel partner perspective, and plan for future events.

“To be able to conclude a very productive and successful Alliance conference with the Channel Partner Advisory Council meeting where the manufacturer representatives openly provide feedback and discuss ideas on improving the meetings, future events and promotions is fantastic,” said Jeff Blocher, Director of Sales at Mann+Hummel Filtration Technology and Chairman of the CPAC council.

“It was great being live and in person again for this meeting. It concludes the week and facilitates us getting things right for the manufacturers and Alliance members as we spend valuable time together.”

About Auto Value

Auto Value is part of the independent member network of the Aftermarket Auto Parts Alliance, Inc., the premier aftermarket distribution, and marketing program group in the world. As a network of independent warehouse distributors, we are the industry choice for quality parts and service with thousands of parts stores and professional repair shops across North America, Mexico, Honduras, El Salvador, Columbia, Europe and China. Our members pride themselves on responding to the individual needs of each customer and providing unequaled products and service throughout the Alliance’s global network.

For more information go to www.autovalue.com