In the wake of disappointing financial results, online automotive aftermarket parts seller U.S. Auto Parts Network, Inc. has appointed David Meniane to COO, a newly created position, as well as CFO, succeeding Neil Watanabe. His appointment is effective March 15, 2019.

U.S. Auto Parts recently recorded widening losses for the fourth quarter and full year ending December 29, 2018.

Meniane brings extensive experience in consumer products as both an operator and financier. He previously served as executive vice president of L.A. Libations, an incubation partner to the Venturing & Emerging Brands group at the Coca-Cola Company. During his tenure, he oversaw the successful launch of three profitable business units and three new companies, while growing L.A. Libations’ EBITDA by 280% and investment portfolio value by 73%.

Prior to L.A. Libations, Meniane founded Victoria’s Kitchen, a specialty beverage company that was featured on the hit TV program “Shark Tank” before its eventual sale to Hispanica International in 2017. Meniane also previously served as chief financial officer at Aflalo & Harkham Investments, a $350 million commercial real estate investment partnership.

“David’s successful track record in growing consumer brands, along with his expertise in finance and accounting will be a strong asset for our executive team,” said Lev Peker, CEO of U.S. Auto Parts. “As online demand for aftermarket auto parts continues to grow, we plan to revamp our e-commerce channels and optimize our marketplace presence to better capitalize on this expanding consumer base. I believe David will provide the necessary operational and financial expertise needed to enhance our platform and help return the company to growth.

“I would also like to thank Neil for his contributions to the company over the last four years, and wish him the best in his future endeavors.”

Meniane currently serves on the board of directors for Space Shake and Relentless Trade Solutions. He holds a Master of Business Taxation from the University of Southern California and is also a licensed CPA in the state of California.

Meniane commented on his appointment: “U.S. Auto Parts has created a strong brand and exceptional online platform to provide consumers with aftermarket auto parts. I look forward to leveraging my experience as both an operator and financier as we deploy various investments in technology and marketing designed to accelerate growth.”

About U.S. Auto Parts
Established in 1995, U.S. Auto Parts’ flagship websites include www.autopartswarehouse.com, www.carparts.com, and www.jcwhitney.com, as well as the company’s corporate website at www.usautoparts.net.

U.S. Auto Parts is headquartered in Carson, California.