Dana Incorporated announced that it is expanding its e-commerce platform, DanaAftermarket.com which launched recently in the U.S., to support customers in the European, Middle Eastern and African (EMEA) region.

The company will feature the platform at Automechanika 2018, Sept. 11-15, in Hall 3 booth G91, alongside its broad range of drivetrain, sealing, and thermal-management solutions for the aftermarket.

Recently launched in the U.S., the sophisticated customer-experience platform will become available to EMEA customers later this year.  It will provide immediate, 24-hour access to more than 110,000 Spicer parts for commercial, light, and off-highway vehicles and will assist users in confidently searching and purchasing the right part for their vehicles.  Offering diagrams, videos, and a vast literature library, Dana will use a visual display at Automechanika to demonstrate how DanaAftermarket.com efficiently locates specific product requirements, including detailed specifications, pricing, and availability.

“As the demand for Dana’s high-quality trusted products and premium brands continues to increase, we are focused on improving customers’ abilities to find the right part to meet their individual needs,” said Mark Wallace, executive vice president of Dana and president of Dana Commercial Driveline Technologies.  “We are excited to showcase the new DanaAftermarket.com features, which brings part searching capability to hundreds of EMEA customers.”