AIA Canada has released a new Consumer Behaviour Series report, What does this button do? Exploring consumer views of modern vehicle technology.
This report explores the behaviours, attitudes, and preferences of Canadian vehicle owners on vehicle technology, including, but not limited to, the following: General perceptions of modern vehicle technologies How much owners value various vehicle technologies
Where vehicle owners choose to get these technologies repaired The research from this report will help inform Canadian auto care businesses on how they can better understand vehicle owners’ knowledge and perception towards vehicle technology and how they can improve consumer experiences through education, transparency, and access to parts and information.
This report is free to AIA Canada members, and available to non-members for $199 CAD.
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