Spectra Premium Mobility Solutions has announced the appointmen t of Sadra Behbahani as its new Sales Director for Canada.

Behbahani has more than 10 years of experience in the automotive aftermarket industry and brings strong expertise in category management and go-to-market strategies.

“His extensive background with well-established companies in our industry across Canada will further strengthen our commitment to growth and customer support,” says the company in announcing the appointment.

Prior to this most recent role, Behbahani served in logistics, product management, and technical roles in Tehran, Iran before moving to a NAPA Auto Parts Product Manager role in Montreal in 2018.

He rose to National Market Manager and then moved to work wtih Uni-Select in category management.

“Spectra Premium has a unique and immense potential, and I’m eager to unlock it by working closely with our teams and customers—some of whom we’ve proudly partnered with for decades. Excited for the opportunities ahead and looking forward to driving growth and success together!” said Behbahani in concert with the appointment announcement.