Holley Performance Brands, a leader in automotive aftermarket performance solutions, announced a perpetual exclusive licence agreement with Cataclean Global Limited for the North American market.

The enhanced partnership allows Holley to develop, manufacture, market, distribute and sell Cataclean branded products in the U.S., Canada and Mexico. The transaction total purchase price is $23.8 million USD.

Cataclean is a leading performance automotive additives maker in the U.K. and North America.

Engineered to help engines perform better, last longer and run cleaner, the Cataclean signature fuel and exhaust system cleaner has become a trusted mainstay for enthusiasts and mechanics. Holley Performance Brands has enjoyed a longstanding relationship with Cataclean, helping to grow the brand in the U.S. for more than a decade.

“We are extremely excited to announce the agreement with Cataclean to be their exclusive partner in North America,” said Matthew Stevenson, President and Chief Executive Officer, Holley Performance Brands.

“Our strengthened partnership is a testament to our continued commitment to provide a comprehensive portfolio of respected brands and products that serve enthusiasts across our four consumer vertical groupings.” 

Holley to Offer Cataclean Products in New Markets and Channels

The exclusive partnership with Cataclean is a cornerstone in Holley’s continued efforts to develop a full line of performance chemical offerings for consumers in North America.

The licensing agreement positions Holley to expand the Cataclean brand in new channels and markets and through new formulations – promoting continued growth for both Cataclean and Holley.

In addition to perpetual exclusivity, the license agreement includes unlimited sales channel access, exclusive access to new formulations and expansion of the Cataclean brand’s reach into Mexico.

The mutually beneficial terms allow Holley and Cataclean to invest in the brand and infrastructure necessary to deliver continued growth for both organizations and furthers the Holley mission to bring performance, safety, fun and excitement to automotive enthusiasts.