MEMA Aftermarket Suppliers announced that Brad Beckham, CEO of O’Reilly Auto Parts, will deliver the customer keynote at the 2025 Vision Conference on April 2, 2025 at the Loews Chicago O’Hare Hotel in Chicago, Ill.

Beckham will share insights from the customer perspective at this premier executive conference in the automotive aftermarket.

Serving as CEO since 2024, Beckham’s journey in the O’Reilly organization began in 1996 at the age of 17 as a parts specialist.

From that first role, Beckham progressed through the roles of store manager, district manager, region manager, divisional vice president, vice president of eastern store operations and sales, senior vice president of central store operations and sales, executive vice president of store operations and sales, executive vice president and COO, and finally to co-president before becoming CEO.

With this breadth of experience, he has a vast knowledge of retail automotive operations and a deeply rooted dedication to the O’Reilly company culture.

“We are honoured to have Brad as the customer keynote speaker for this year’s Vision Conference,” said Paul McCarthy, president of MEMA Aftermarket Suppliers.

“Brad’s long career with O’Reilly has been defined by exceptional leadership, operational expertise, and an unwavering commitment to delivering industry-leading customer service. O’Reilly has set the recent customer standard for success and his insights into what drives that success will offer invaluable lessons to attendees as we navigate the future of the aftermarket together.”

The MEMA Aftermarket Suppliers Business Technology Council, Modern Industry eXpertise (MiX) and the Aftermarket Suppliers CEO Council will hold meetings immediately before Vision on April 1 at the Loews Chicago O’Hare Hotel. The Marketing Executives Council and Mobility Technology Council will hold a meeting following the conference on April 3.

For more information and to register, visit MEMAVision.com.