Castrol, a global leader in lubricants, has partnered with GK Industries (GKI), an industry-leading automotive filters distributor based in Burlington, Ont., to launch a range of branded filters.

Marta Lozano Barrero, Head of Masterbrand and Communications at Castrol, said, “This partnership is aimed at meeting our customers’ evolving needs. Offering a curated line of Castrol oil, air, cabin and fuel filters is a natural extension of our core oils and lubricants business.

“We hope to capture the interest and attention of consumers with high-quality products designed to keep their vehicles running at optimum performance.”

“We are thrilled to announce our partnership with Castrol, a trusted leader in the automotive industry,” said Mark Robertson, National Sales Director at GK Industries.

“This collaboration represents a significant milestone in our dedication to providing exceptional quality and cutting- edge solutions to our customers.

“By combining Castrol’s expertise in lubrication technology with our unwavering commitment to quality and sustainability in filtration systems, we aim to redefine industry standards.

“Together, we look forward to delivering next-generation solutions that elevate vehicle performance and longevity across North America.”

The Castrol automotive filters hit the Canadian market in late 2024 with Canadian Tire, and in the US markets in the spring 2025.

This partnership was managed by Castrol’s global brand licensing agency LMCA.