Veteran aftemarket professional Pierre Theriault has launched a new organization in the digital marketing space.

Terio Marketing is focused on working with organizations to ensure that their e-mail lists and campaigns are accurate and effective.

“The analysis of mailing lists enables efficient management of the customer database. This involves ensuring that information is up to date, that e-mail addresses are valid, and that customers are correctly segmented according to various criteria (business sector,
purchase history, etc.),” says the company.

“After five and a half years with Mopar Canada,” says Theriault, “I have gained an impressive knowledge of the digital world on the email side of the business,”

Theriault’s esperience goes back two decades and includes marketing and sales positions with Uni-Select, Canada Tire, CarWorx, and several roles with Mopar Canada.

“In-depth analysis of mailing lists can help you understand the preferences, buying behaviors and specific needs of your business customers. This enables you to personalize your messages and offers to make them more relevant and attractive.”

For more information, contact info@teriomarketing.ca