At the NEXUS Business Forum in Monaco, DRIVE+, the exclusive global aftermarket brand for NEXUS members, unveiled its updated brand identity and new tagline, “The workshop’s choice.”

The DRIVE+ offer complement NEXUS’ core emphasis on premium brands, with a specific focus on ageing car parc.

In a strategic initiative to boost brand visibility, DRIVE+ is gearing up to take part in the upcoming GT4 Europe series and the French GT series with two Porsche 718 Cayman CS GT4.

In November 2023, the SmartParts entity was founded with the goal of deploying DRIVE+, the exclusive global aftermarket brand of NEXUS members, to promptly respond to the evolving global aftermarket landscape and the ageing of the global car parc. Today, the brand is already established in more than 40 countries worldwide.

As part of its strategic investment in the DRIVE+ global aftermarket brand, SmartParts is excited to unveil its new global image, set to be launched worldwide before the semester concludes.

“The focus is on mechanics, making them central to DRIVE+’s vision. The goal is to answer directly to the needs of mechanics worldwide, providing quality products that offer excellent value for money and simplicity. The upcoming changes highlight DRIVE+’s commitment to creating a user-friendly experience for mechanics on a global scale,” says NEXUS>

The brand’s new tagline, “The workshop’s choice,” embodies DRIVE+’s core ambition: providing a comprehensive alternative range to workshops across the globe, focusing on cars older than 10 years with a minimum 80% potential market coverage.

Currently comprising 9,000 part numbers across 10 product categories, the range is poised for rapid expansion. Over 2,000 new part numbers are already in the pipeline for 2024. The DRIVE+ range is developed in collaboration with NEXUS’ partner suppliers, presenting an additional growth opportunity.

In Europe, the comprehensive range is efficiently delivered to all NEXUS members from the central SmartParts Distribution Center located in Poland, ensuring an excellent service level and minimal lead times.

To complement this brand transformation, SmartParts introduced the redesigned website driveplusinternational.com, that is not only more informative but also more user-friendly, reflecting the brand’s human-centric approach, fostering a close connection with repairers.