Brent Berman, a highly accomplished executive with more than 25 years of experience in the automotive aftermarket, has been appointed vice president of sales and marketing of Specialty Products Company, a leading manufacturer of vehicle alignment tools, suspension components and oil/fuel system products.

Berman, who joins Specialty from First Brands Group, manufacturer and marketer of a broad range of replacement components sold under such leading brands as Raybestos, Anco, Trico, Fram, and Carter, will oversee sales, marketing and other key functions across Specialty Products Company, SPC Performance and Peterson Fluid Systems.

“We are thrilled to welcome Brent as our new VP of sales and marketing,” said Ben Bigelow, president and CEO of Specialty Products Company. “Brent’s aftermarket experiences and deep technical expertise will help Specialty Products Company and all of its product lines advance into the future with key product development and technical training to connect more technicians and consumers to our brands.” 

Berman began his aftermarket career in the mid-1990s as a technical trainer for Cooper Automotive. Most recently, he served as vice president of enterprise/commercial support and cataloging at First Brands Group, Cleveland, Ohio. Previous roles have included: developing and managing the award-winning Garage Gurus technical training program at Federal-Mogul, Southfield, Mich., as well as creating and managing its digital content and data program; and group director of repair products, Trico Products, Rochester Hills, Mich.

Berman earned degrees at Cleary University, Howell, Mich., and Seneca Polytechnic, Toronto, Ontario, Canada, in business enterprises and multi-media communications respectively, and his automotive service technician certification from Ontario College of Trades, Ontario, Canada.